IT IS TIME TO THINK OF OUR FUTURE, IT IS TIME TO GO BACK TO TAP

For the socially responsible consumer, bottled water poses a serious dilemma. Branded as “environmental madness” and “almost morally indefensible”, the bottled water industry has faced intense scrutiny over recent years as the realisation of its true cost to our environment is dawning.

Studies have shown that the environmental impact of bottled water is 90 to 1,000 times greater than tap water, its carbon footprint is 600 times higher and financially it is between 240 to 10,000 times more expensive. Furthermore, roughly 40 percent actually begins as tap water; often the only difference is added minerals that have “no marked health benefit”.

In a bid to raise awareness, transform perceptions and encourage a change in behaviour, Triflow Concepts is launching the “Back to Tap” campaign. By taking the small and simple step to go back to drinking tap water, we can all reduce our carbon footprint and contribute to combating climate change. Since September 2009, Triflow Concepts have been running a number of initiatives to persuade consumers to choose tap water over bottled wherever possible.

To mark the first phase of this environmental campaign, from September 2009, you would see a zero emission G-Wiz car on the road, branded with a dynamic and eye-catching “Back to Tap” design. Synonymous with the campaign’s objective to lower carbon emissions, this “green” marketing tool will be used in the place of lesser eco-friendly leaflets and posters to spread the message and instigate public interest. Further events and initiatives will be announced over the coming months. Notably Triflow Concepts will be offering discounts on many of their eco-friendly products.


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